Perplexity AI

Category: AI Tool (Enterprise Research)
Why IEQ Picks It: Research w/out depth is noise. Perplexity brings citation-backed AI to knowledge work by prioritizing accuracy over speed. For leaders making high-stakes decisions, this tool demonstrates what AI should be: a partner that enhances rigor, not a shortcut that undermines it.

Why this matters:

• Citations embedded in every response—no black-box answers
• Ideal for due diligence, competitive analysis, and evidence-based strategy
• Trusted by executives who need defensible insights, not just quick outputs
• Aligns with transformation work that requires research integrity
• Proves AI can elevate thinking rather than automate it away