"This Is Strategy" by Seth Godin
03/03/2025
Category: Book
Why IEQ Picks It: Strategy isn't planning—it's empathy. Godin's framework challenges leaders to think beyond quarterly goals and consider the systems, people, and change required to achieve lasting impact. For organizations navigating AI transformation, this book cuts through the noise and asks the only question that matters: what are we actually trying to accomplish?
Why this matters:
- Emphasizes adaptability over rigid long-term plans in uncertain environments
- Strategy as empathy: understanding stakeholders before building solutions
- Practical for consultants helping clients separate signal from noise
- Essential reading for Q1 planning that actually shapes Q4 outcomes
